CHROMA CRÈME NEUTRALIZING CREAM SHAMPOO FOR BLONDES TO PLATINUM BLONDES 1500ML[TAILORED COLOUR CORRECTION]: To neutralize unwanted yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes. [EXCLUSIVE TECHNOLOGY]: Professional tailored dyes to neutralize unwanted warm reflects, now in our most caring formula.* [PROFESSIONAL FORMULA]: Generous creamy texture, and an even formula deposit. [CARE]: Hair feels soft and looks shiny.